Monday, 21 May 2012

Representation Essay


Analyse one of your media productions in relation to representation
Representation refers to the construction in any medium such as in the mass media and aspects of ‘reality’ such as people, places, objects, events, and cultural identities and other abstract concepts. Such representations may be in speech or writing as well as still or moving pictures. I will be discussing how representation relates to my A2 music video, which is Monster by the Automatic. The theorists I am going to use are Stuart Hall, James Baker, Carlson, Tim O’Sullivan and Dick hebdidge.
James Baker – Mediation – how the media constructed messages in its products.
3 ways – Selection – selected aspects to show messages e.g. band rooms, instruments and costumes.
Organised – organised aspects e.g. cross cuts between band and narrative.
Focusing –performance took more screen time less for the monster showing that the band will defeat the monster as its more dominant ideology.
Tim O’Sullivan – Ideologies’ – widely held belief or value by society
Reinforcing or challenging ideologies.
Doing something, band member killed by monster gets caught – JUSTICE
This is the dominant ideology e.g. band plotting to get him, net over camera.
Dick Hebdidge – ‘Subcultures’ – Indie Subculture – Costumes such as skinny jeans and instruments.
Rock – Performance based  - shows another subculture of music
Narrative typical of indie – Humour.

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